In 2011, Revolutionary Arts turned the annual Made In Worthing festival into a pop up thinktank and invited artists and academics, community organisers and creative businesses to get together, walk the town and think about a different future. The ideas were an antidote to what Jane Jacobs called ‘the doctrine of salvation by brick’, and focused not on big building projects but on small interventions to knit the town together. Guerilla urbanism. Here are the 50 best ideas from that event.
- Create a two-lane 100m track on Worthing promenade
- Add the #worthingstuff hashtag to all ‘Welcome to Worthing’ signs to encourage more social media discussion, and use themed hashtags on roadsigns, like #worthingart and #worthingfood
- Invite Martin Parr to stay for a week
- Promote the real ale and independent pubs in town as social spaces
- Create a beach hut festival
- Set up a zocalo day, where neighbours sit outside and meet the neighbours
- Build a website to promote walking tours around Worthing, and let people upload their own walks
- Create a ‘Made In Worthing’ brand for local, independent shops to use
- Paint walking lines from the station to key places in the town, like Coventry’s Blue Line
- Set up a Likemind group
- Make signs lead to Splash Point, as the new centre of Worthing seafront
- Hang up bunting everywhere
- Celebrate the town’s Art Deco architecture
- Support the On Location Film Festival, and arrange more ‘secret cinema’ screenings
- Paint all the railings blue
- Hold a ‘cap doffing’ day, where people wear hats and doff them to each other as they pass
- Photoshop Worthing’s landmark buildings in more colourful paintschemes
- Set up a seafront arts and crafts market, with handcarts
- Encourage idling in deck-chairs and along the prom
- Invite travel bloggers to visit, and show them around the town
- Have a tea party on the beach
- Invite a steam fun fair to visit the town
- Create an inflatable shop to open on the seafront in the summer season
- Restore the Pier Amusement’s Monkey Band
- Cut the grass in Steyne Gardens into a map of the town
- Build an indoor skatepark
- Give start-up shops a business rates break
- Create a trail to celebrate Worthing’s film and theatre history
- Make Pier Day an annual event
- Improve signs at East Beach, to highlight the studios and sand courts
- Get Gok Wan tin to set up a ‘Face of Worthing’ competition
- Invite artists to build sets for the mini golf course
- Promote Worthing beach as child-friendly, as it has a shallower slope than nearby beaches like Brighton
- Create a temporary park at Teville Gate
- Create a community task force, to hold regular clean ups and make a difference to the urban environment
- Develop a younger, more dynamic tourism brand for the town
- Remove some areas of paving and give the space over to guerrilla gardening
- Grow grape vines in Steyne Gardens
- Collectively buy advertising in local papers and give it to small businesses
- Encourage tea-drinking in public
- Redesign the Chatsworth Road entrance to the Guildbourne Centre, and create a public space from the access roads
- Build more beach huts, as an international architecture competition
- Add more affordable and accessible public housing to the town centre
- Put more water features on the promenade
- Hold more seasonal sports events on the beach, including kitesurfing and skateboarding
- Set up a kayak hire shack
- Use flags on the seafront during the summer months
- QR code everything
- Get Fresh Egg to start an annual Tech Festival to get Worthing working
- Hold a regular thinktank in a coffee shop
Reblogged this on Dan Thompson and commented:
Made In Worthing was set up to create new work and fresh thinking, rather than be another festival on the south coast showing the Same Old Stuff. In 2011, we set up a Made In Worthing thinktank and brought some interesting people together to create ideas for Worthing.
I LOVE so many of these! As a local resident – Lancing – I’m up for getting involved with some of this for sure!
I don’t think Splash Point should be the new centre of town as it drives people away from the rest of the town. Why not make it the Art Centre? Other areas could be the Food Centre etc.
Create a beach hut festival and build more beach huts, as an international architecture competition would be awesome! Also a beach front craft market would be a great opportunity for all the talented crafty people to show off their work. Let’s make it happen!!
I think 36 is one of the more sensible/salient points on the list. The I Love Sunny Worthing Union Flag branding scheme looks like it was knocked up by Mike in sales. Awful. Worthing – unlike B&H! – is very bad at marketing itself and its attractions. It has a lot to offer, but we need more confident, dare I say it ‘trendier’ positioning. Worthing should be targeting 35+ age-group – people who are tired of the hype and bombast of B&H or London, but still want to live in a nice house by the sea!
For the summer months – live music on the promenade, outdoor theatre in Steyne Gardens, film screenings on the beach (why does it have to just be used for Glasto?)
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